The Cadillac F1 team Employs Apollo Program Strategy to Assemble Squad from the Ground Up for Melbourne Startline.

Just over a full year previously at the Vegas Grand Prix, the Cadillac racing team were finally granted the go-ahead as the world of Formula One's most recent entrant for the 2026 season. Establishing the team from the ground up has entailed a intense pace of work that the principal, Graeme Lowdon, has likened to the NASA lunar mission. As Formula One converges on Vegas this weekend, Cadillac understand the deadline is approaching.

The Race Against Time to Australia

At the season finale of the season to be held in the United States, with approximately a hundred days to go before they make their debut for the inaugural time in Melbourne at the 2026 opener, the Cadillac F1 project have made significant progress but, in what must seem like a never-ending task, they are conscious there will never be sufficient time.

The chief technical officer, Nick Chester, came aboard the embryonic project in March 2023 shortly after it was established, when the organization were without even an approved entry. He has been at its center ever since and enjoys a wry smile when considering the experience.

“You can have a brief moment thinking back at what the team has achieved and think: ‘Incredible, isn’t this fantastic what the team has created in less than three years,’” he notes. “And then the following moment you think: ‘Yeah, we’ve still got a great deal to do.’”

An Unprecedented Opportunity

The CTO achieved victories at Renault in Alonso's victorious campaigns of the mid-2000s and was in control of engineering strategy at the recently formed Mercedes-Benz Formula E team, but nothing has truly matched the task of launching the quintessentially American Cadillac marque, a works entry backed by the parent company, General Motors Corporation, into Formula One.

“Building an grand prix team from the ground up, when will you ever have the possibility to do that?” he observes. “It's unparalleled. In an well-set team you rarely get the chance to alter team culture.”

With each passing day that passes thoughts are increasingly concentrated on the looming moment of truth in Australia and expectations are being managed.

“It's reasonable to expect that a brand-new squad coming in is going to be last but merely participating will be an accomplishment in itself,” the team principal commented earlier this year and while Nick Chester echoed this he thought the team had a reputation to build as well.
“The first thing we aim to demonstrate is that we deserve to be there,” he emphasizes. “So that we show up and we function efficiently. We aim to demonstrate that we’re a proper team performing the proper actions on the race track. After we have demonstrated that our credentials are solid, then we will focus on forward movement from there on.”

Driver Lineup and Hiring Effort

In August they signed Sergio Pérez and Bottas as their pilots for the 2026 season, a duo remarkable for their invaluable experience in operating at the sharp end in two of the sport’s biggest teams, Red Bull and the Mercedes team, and Bottas expressed the mood of fighting spirit.

“Of course, we are pragmatic,” he said. “We have a mountain of work to do, and it will likely be most likely a difficult start, because it is F1. But our goal isn't to finish last. I am confident with this structure, with this team, these people, there’s no reason why we won't be able to advance swiftly up to the pace and achieve good results.”

To achieve that goal recruitment has been in full swing, with employees now reaching more than 400 and scheduled to reach the objective of 600 rapidly. Alongside their existing facility at the Silverstone circuit, the squad are in the phase of completing an HQ at Fishers, Indiana in the Indianapolis area and there is the GM plant in Charlotte, North Carolina, where they are developing the facility to build the power unit, set for 2029 – in the meantime they will operate with power from Ferrari – and the aerodynamic facility in Cologne, Germany. It is a complex structure, at odds with the trend in F1 for greater centralisation, and has led to the fresh organizational mindset to which the CTO referred to.

Space Mission Blueprint

“It's closely based on the NASA moon mission,” said Lowdon ahead of the British Grand Prix in mid-season. “We’re realistic, we recognize how challenging it is. The timelines, are incredibly tight. Well, we aren't launching a lunar mission, but it can seem that way.”

So they have implemented, as opposed to the usual hierarchical system, a flat management structure akin to that of the space agency's, where there were a variety of Apollo teams all working on different aspects of the mission across a variety of locations.

“In a system where you follow a protocol where an issue arises and they escalate it to their supervisor, that supervisor talks to a leader at a different location, it travels back down, the process is very slow,” says Nick Chester. “So we empower people to really get on with it. Avoiding management approval for everything is far more efficient and more rapid.”

What Lies Ahead

The success of this agile strategy will be proven in the pressure of racing next season and there is a considerable amount riding on this for the sport, too. The Cadillac team have recruited as their reserve driver the 25-year-old Californian Colton Herta

Jonathan Harris
Jonathan Harris

Eleanor Thornton is a British writer and cultural critic, focusing on art, design, and innovation.